Associate Director, Sales & Marketing Analytics - Western Boston Biopharma - Management Recruiters International, Inc
Management Recruiters International
167 Grant St
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Associate Director, Sales & Marketing Analytics:
My client, a fully integrated, global biopharmaceutical company located in a western Boston suburb, has a diversified commercial product portfolio in CNS. Their pipeline is strong and expanding and includes late-stage drug candidates for the treatments of schizophrenia and major depressive disorder, along with three promising new drug candidates in the areas of multiple sclerosis, pain and oncology.
This company prides itself on having a distinctive and positive culture that embodies respect for all and an unwavering commitment to and passion for their work. The single value however that rose to the top repeatedly was teamwork. As the company describes it, collaboration is at our core.; its how to achieve success and do the best work. They are incredibly patient-focused, hold themselves accountable, and have a healthy respect for work/life balance.
I am currently seeking an Associate Director, Sales & Marketing Analytics for this client. This is a new position, reporting to the Director of Sales & Marketing Analytics.
7+ years analytics experience with a minimum of 4 in pharma
Experience in marketing analytics and/or sales analytics preferred
CNS experience is a plus
Injectables experience is a plus
Launch experience preferred
Working knowledge of pharma data sources, i.e., IQVIA and Symphony Health
Tableau experience preferred
Veeva and Salesforce.com experience preferred
Desire and ability to roll up your sleeves and get your hands dirty
Must be office-based (Boston area) not a remote position
The Associate Director, Sales & Marketing Analytics, is key member of the team providing analytical support to the Sales & Marketing function (Brand Marketing, Field Sales Leadership) of a growing commercial organization with two approved products (one for the treatment of addiction and another for the treatment of schizophrenia) and a portfolio of pipeline product candidates. This position will be the primary analytical business partner for CNS Marketing and will provide analytical support to CNS Sales Leadership as well. In addition, this position will work closely with peers in Corporate Planning, Commercial IT and other functions on cross-functional deliverables. This position will report to the Director, Sales & Marketing Analytics.
Partner with Sales & Marketing leaders and other stakeholders to identify key business questions and knowledge gaps that can be addressed via analyses and reports. Areas of focus include the following: Track performance of markets and product launchesQuantify treatment provider landscapes and segmentsDevelop brand performance analytics and metricsEvaluate effectiveness of marketing and field efforts; identify challenges and opportunities; provide actionable insights / recommendationsSupport business plan development and execution tracking
Determine required data sources (internal and external) to address business questions
Add depth to insights by developing a thorough understanding of all key brand commercial dynamics, including disease state, market landscape, product attributes, unmet needs, key treatment providers / prescribers and payers
Provide ongoing, high-level strategic consulting to all internal stakeholders to ensure maximum leverage of insights
Manage vendors and data sources used for analyses
Work with Corporate Planning, Commercial IT, Finance and Program Management on cross functional solutions
Mentor and support the development of analysts
Bachelors degree in business, science or quantitative disciplines such as mathematics or statistics required, Masters degree preferred
Minimum of 7 years in an analytics role and 4 years in biopharma
Experience with sales & marketing analytics preferred
Experience with specialty injectables, CNS products and product launches preferred
Advanced Microsoft Excel and SQL skills; proficient with Microsoft Office applications including PowerPoint and Word
Experience with Tableau preferred
Experience working with large datasets and relational databases
Working knowledge of CRM solutions; knowledge of Veeva or Salesforce.com preferred
Working knowledge of pharmaceutical data sources such as IQVIA and Symphony Health
Demonstrated ability to develop effective / collaborative working relationships with Sales & Marketing leadership
Ability to understand business requirements, propose solutions, gain alignment and execute
Strong quantitative abilities and problem-solving skills
Highly analytical; always looking for new ways to examine data
Strong communication and presentation skills, both verbal and written, including ability to synthesize information and make recommendations
Strong attention to detail and process
Ability to work independently and cross-functionally
Ability to coordinate and influence the efforts of cross-functional teams
Ability to prioritize and manage concurrent and, occasionally, competing initiatives in a fast- paced environment
Strong organization and planning skills
Focus on process improvement and the development of sustainable / predictable processes, business rules and solutions
Ability to communicate requirements to vendors and manage their performance